Written on Sunday, June 01, 2008 by Gemini
SEO Marketing is a technique used by professional who want to get your web page ranked high on the search engines. When you choose to implement to your web page with the proper SEO Marketing techniques, you will quickly see the improvements to your customer base and your business. Follow the step by step guide that many SEO Marketing teams supply you and soon you will find that you have the high ranking web page that brings you the business that you want. Professional SEO Marketing Choosing to upgrade your web page to a highly optimized advertising machine is something that many business owners strive for. In order to do this, you should always get the best advice possible. By working with the professional SEO Marketing team you find here, you will be able to gain the level of web presence that you need for optimal results.
SEO Marketing works on a number of different levels. Educating yourself about some SEO Marketing will help you when it comes time to ask questions. Asking the right ones will allow you to be more involved in the process and getting the right SEO plan for you. SEO Marketing Get the SEO marketing that you need when you sign up with a marketing firm that brings you the right information and the end product that you want right on time, every time. When you are ready to build your client base and raise your level of visibility on the search engines, you can do so by getting the right SEO Marketing firm to back you. Check out the information that you see before you right here.
Posted in
Search engines
|
Written on Wednesday, September 19, 2007 by Gemini
There’s no business like search business. And this is precisely why a US-based start-up called Powerset is pursuing a particularly challenging goal: It’s aiming to outshine Internet’s search giants, Google, with its own new search software.
After nearly two years of hushed development, the San Francisco-based company is finally providing a peek at a “natural-language” technology that is supposed to make it easier to communicate with search engines.
The algorithms in Powerset are programmed to understand search requests submitted in plain English, a change from the “keyword” system used by Google, Yahoo, Microsoft and the owners of the other leading engines.
The distinction means Web surfers will theoretically be able to get more meaningful results by typing more precise search requests in the form of straightforward questions like “What did Steve Jobs say about Apple?” instead of entering an ungrammatical mishmash like “Apple Steve Jobs said.”
Barney Pell, Powerset’s co-founder and chief executive, likens the hit-and-miss-process of searching with keywords to talking to a 2-year-old. “In one sense, you are happy you can talk to it at all, but you still really want it to grow up so you can hold a real conversation,” he said.
This isn’t the first time a search engine has tried to understand simple English, but Powerset has drawn more attention because its natural-language technology is being licensed from the Palo Alto Research Centre. Better known as PARC, the Xerox Corp subsidiary is renowned for hatching breakthroughs – such as the computer mouse and the graphical interface for personal computers – that were later commercialised by other companies.
“We have the best natural-language search technology that has ever been developed,” Pell, an artificial intelligence expert, said. Backed by $12.5 million in venture capital, Powerset is gradually opening its testing ground, dubbed Powerlabs, to 16,000 people who signed up to get an early glimpse at the search engine.
The start-up is so confident that its methods are superior to Google that Powerlabs will present some answers alongside what its rival returns when asked the same questions. Powerset is requiring its users to vote on which engine produced better results before they are allowed to enter another search request.
Search Antecedents
Other search engines have previously promised to understand conversational English with little success. Ask Jeeves was founded in the 1990s on the premise that Internet search requests should be presented as simple questions. It frustrated users with too many irrelevant answers.
After nearly failing in the dot-com bust, the company embraced the keyword approach to search and abandoned its mascot – a cartoon butler named Jeeves – to distance itself from the days it relied on natural-language algorithms. It is now known simply as Ask.com.
Industry analyst Charlene Li of Forrester Research is sceptical about Powerset’s prospects, too. She doubts Powerset will be able to comprehend all the different ways that people seeking the same type of information can phrase their questions.
For instance, the questions “What caused the collapse of Enron?” and “What caused the downfall of Enron?” typically produce different search results even though they are essentially asking the same thing, Li said. That’s because computers have trouble recognising synonyms and other subtle nuances in language. “Understanding the meaning of many words is difficult without people involved,” she said.
Posted in
Google search,
Language research,
Search engines
|
